From April 8th to April 13th, 2025, Milan will once again host Salone del Mobile, the world’s most prestigious design and furniture fair.
The Salone del Mobile and Milan Design Week are at the forefront of global design and creativity, bringing together top designers, architects, and industry professionals. This annual event serves as a key meeting point where the future of interior design, furniture, and lighting is shaped.
For its 63rd edition, the event will emphasize human-centric design, sustainable materials, and the integration of digital innovation in the furniture industry.
Here’s your complete guide to navigating Salone del Mobile 2025, including major exhibitions, key highlights, and essential tips for attendees.
Navigating the exhibition space
The Fiera Milano Rho will once again host Salone del Mobile 2025, featuring a dynamic exhibition layout designed to enhance visitor experience and facilitate networking between exhibitors and industry professionals.
This year, the exhibition will highlight human-centric design, with a strong focus on sustainability, digital innovation, and the latest trends in furniture and lighting. Euroluce 2025, the biennial lighting exhibition, will make its return, showcasing cutting-edge advancements in smart lighting, energy efficiency, and immersive lighting experiences.
With its ever-evolving format, Salone del Mobile transforms Milan into a global design hub, offering professionals and enthusiasts the opportunity to explore new materials, technological innovations, and creative solutions shaping the future of interior design.
Euroluce 2025: The international lighting exhibition
The Salone del Mobile 2025 will feature the return of Euroluce, the biennial International Lighting Exhibition. This edition will introduce the inaugural Euroluce International Lighting Forum, scheduled for April 10-11, 2025, in Pavilion 2. The forum will host masterclasses, round tables, and workshops, bringing together lighting designers, architects, artists, scientists, and other experts to discuss the latest trends and challenges in lighting design.
Cultural events and installations
The 2025 edition of Salone del Mobile will present a rich cultural program, including three site-specific installations:
- Pierre-Yves Rochon’s “Villa Héritage”: An installation located in Pavilions 13-15, showcasing timeless Italian design.
- Paolo Sorrentino’s “La dolce attesa”: A cinematic experience set in Pavilions 22-24, reflecting on the anticipation and beauty of design.
- Robert Wilson’s “Mother”: An immersive art installation at the Museo Pietà Rondanini – Castello Sforza, exploring the profound connections between humanity and design.
Additionally, the Corraini Mobile Bookshop, curated by Corraini Edizioni, will host over 110 publishers, including many independent publishers from around the world. In Piazza della Scala, the Design Kiosk, managed by Corraini Edizioni, will host meetings with outstanding figures in the world of design starting at 6:00 p.m.
Tips for attendees
Plan ahead: With a vast number of exhibitors and events, having a clear itinerary will help maximize your experience. Utilize the Salone del Mobile official app for real-time schedules, maps, and event updates.
Explore beyond the fair: Milan’s design districts transform during Milan Design Week, offering exclusive exhibitions, pop-up installations, and networking opportunities. Key areas to visit include Brera Design District, Tortona, and Isola Design District.
Take advantage of guided tours: The fair offers curated experiences and guided tours to help visitors navigate the exhibition efficiently. These are ideal for discovering new trends and innovations.
Sustainable mobility: Milan promotes eco-friendly transportation. Use bike-sharing services like BikeMi, electric scooters, or the city’s extensive metro and tram network to move between venues seamlessly.
The Salone del Mobile and Milan Design Week provide an unparalleled opportunity to explore the latest in design, connect with industry leaders, and gain insight into the future of interior and furniture design.
Whether you’re attending to showcase innovations or simply to experience the world’s leading design trends, this guide ensures you make the most out of one of the most anticipated events in the global design and architecture calendar.
Milan Design Week
Milan Design Week, encompassing the Salone del Mobile transforms Milan into a global design hub for a week. This event extends beyond the fairgrounds, with diverse design exhibitions, installations, and events organized across the city.
The “Fuorisalone” network of locations and activities attracts designers, industry professionals, and enthusiasts, offering visitors a rich tapestry of design, art, and culture.
This week-long celebration is marked by inclusivity, allowing the general public to engage with design innovations and artistic expressions. It’s a showcase of products and companies and a platform for dialogue and collaboration, with talks, workshops, and discussions that foster a sense of community among attendees.
Milan Design Week serves as a vivid reminder of design’s role in shaping our environments and experiences. It’s a celebration of design’s power to inspire and transform, making it a pivotal event in the global design calendar.
Beyond the fairgrounds, Milan Design Week spreads across the city, transforming various locations into showcases for design and art. Porta Venezia, Della Spiga, and the city center are just a few areas where installations and exhibitions pop up, creating an electric atmosphere that encourages exploration and discovery.
Studio Ossidiana and Studio Formafantasma are among the notable participants, often collaborating with artists like Iranian artist Bita Fayyazi to create immersive experiences. The event is also a platform for showcasing projects that emphasize reusable design elements, reflecting a growing concern for sustainability in design.
Milan: the heart of design
During the Salone del Mobile, Milan transforms into a global design epicenter. The city’s rich cultural and architectural heritage provides a dynamic backdrop for this event, blending contemporary design with historical elegance.
Throughout Milan, various venues and public spaces become extensions of the fair, hosting a myriad of design installations, events, and exhibitions.
This annual transformation showcases the city’s intrinsic connection to art, architecture, fashion, and design. Local businesses, educational institutions, and the public engage actively, creating a unique atmosphere that transcends a typical trade show or fair.
It’s a celebration of Milan’s design legacy and its ongoing influence on contemporary trends.
The Salone del Mobile and Milan share a symbiotic relationship; the city’s architecture and design heritage enrich the fair, while the event itself brings global focus to Milan’s status as a design capital.
This interaction ensures that the Salone remains at the forefront of design innovation and keeps Milan at the center of the global design dialogue.
Emerging designers and their role
One of the event’s key highlights is the spotlight it puts on emerging designers. These fresh talents are the lifeblood of the design world, bringing innovative ideas and collaborations to the forefront at the Milan Furniture Fair.
The participation of these young designers at the Salone del Mobile is more than just an opportunity for them to create and showcase their work; it represents the pulsating heart of innovation within the design industry.
By offering a platform for their fresh, often unconventional ideas, the Salone plays a critical role in driving the evolution of design trends. With their unique approaches and perspectives, these emerging talents challenge the status quo and push the boundaries of what is possible in design.
Nurturing new talents is essential for the continuous vitality and progression of the design industry. The Salone del Mobile, by providing these emerging designers with visibility and networking opportunities, not only helps launch their careers but also ensures the influx of new ideas and creative energy into the global design landscape.
Their involvement is a testament to Salone’s dedication to cultivating the next generation of design innovators and maintaining its position at the forefront of design excellence.
A global stage for Italian excellence
The Salone del Mobile is a celebration of Italian design, focusing on showcasing the country’s legacy in furniture and interior craftsmanship.
The event provides a global stage for Italian designers, architects, and manufacturers to exhibit their innovative and artistic creations, blending traditional techniques with modern aesthetics.
The trade fair highlights Italy’s influence on global design trends and serves as a critical junction between Italian design and international markets. It attracts a worldwide audience, fostering collaborations and highlighting the enduring appeal of Italian design.
Moreover, the Salone del Mobile inspires the next generation of designers, emphasizing Italy’s role in shaping the future of global design. It’s not just an exhibition or a fair but a testament to the tradition and innovation of Italian design, underlining its significant impact on the world stage.
What to expect in the upcoming edition
The Salone del Mobile 2025, scheduled from April 8 to 13, 2025, at Fiera Milano Rho, promises a series of exciting features and innovations:
- Euroluce 2025: The biennial International Lighting Exhibition returns, showcasing cutting-edge lighting solutions and hosting the inaugural International Lighting Forum. This forum will feature workshops, round tables, and conferences with global experts discussing the future of lighting in design and architecture.
- SaloneSatellite: Dedicated to emerging designers, this platform will highlight the creativity of young talents, offering them exposure and networking opportunities with industry leaders.
- Cultural Installations: Attendees can look forward to immersive installations, including “Mother” by renowned artist Robert Wilson, which explores the deep-rooted connections between humanity and design, light, and matter.
With these additions, the 63rd edition of the Salone del Mobile continues its tradition of innovation, making it an unmissable event for design enthusiasts worldwide.
RealityMAX: A game changer for brands at Salone del Mobile
The Salone del Mobile has continuously evolved, integrating technology and modern trends. This evolution speaks volumes about its ability to stay relevant and influential in the ever-changing world of design.
As brands prepare for the Salone del Mobile, incorporating innovative tools like RealityMAX can be a game changer. RealityMAX is an Augmented Reality (AR) display technology that can revolutionize how products are presented and experienced.
For brands participating in the fair, this means an opportunity to offer immersive previews of their designs, enabling visitors to visualize products in a real-world context.
RealityMAX stands as an exemplary tool that can enhance brand presentations and visitor engagement at the Salone del Mobile.
ReIMAGINE: AI-Powered image enhancement for next-level product visuals
At Salone del Mobile 2025, visual presentation is everything. ReIMAGINE by RealityMAX is an advanced AI image enhancer that refines textures, lighting, and resolution to create stunning, photorealistic product visuals.
- Perfect for 3D & AR models – Enhances product renders for sharper, more detailed presentations.
- Optimized for marketing & sales – Ensures top-tier visuals for digital displays, online catalogs, and event materials.
- Instant enhancement – Transforms product images into high-quality, market-ready assets in seconds.
With ReIMAGINE, exhibitors can showcase their designs with unmatched clarity and impact, making a lasting impression at Salone del Mobile 2025.
Preparing for Milan design week with RealityMAX: Enhancing your presentation with 3D/AR
As the Milan Design Week approaches, brands and designers are seeking innovative ways to showcase their products and designs. RealityMAX offers a groundbreaking solution by enabling exhibitors to create immersive 3D and Augmented Reality (AR) viewers of their designs. This technology not only elevates the presentation of furniture and products but also engages visitors in a unique, interactive experience. Here’s how to leverage RealityMAX for an unforgettable showcase at Milan Design Week.
Transforming exhibition spaces with AR
Imagine an exhibition space designed around the concept of interaction and engagement, where instead of physical models, you have an open area with strategically placed QR codes. Visitors can scan these QRs with their smartphones to view various furniture pieces in AR, positioned within the same space. This approach allows attendees to visualize how different styles and designs would look in a real setting, offering a versatile and dynamic exploration of your collection.
Personalized design experiences
RealityMAX can be used to create personalized experiences for visitors. By providing options to customize the furniture in AR—such as changing colors, materials, or sizes—brands can demonstrate the versatility of their designs. This hands-on interaction not only enhances visitor engagement but also showcases the adaptability of your products to various customer preferences and spaces.
Pre-event teasers
Before the event, generate excitement by releasing AR teasers of your upcoming designs. Share QR codes through your marketing channels, allowing potential visitors to preview exclusive pieces in their own space. This pre-event engagement can increase anticipation and drive traffic to your exhibition space during Milan Design Week.
By incorporating RealityMAX into your Milan Design Week preparation, you can offer an innovative, engaging, and memorable experience for visitors. This technology not only showcases your designs in a unique light but also sets a new standard for presentation and interaction in the design industry.
Conclusion
In conclusion, the Salone del Mobile stands at the forefront of design and innovation, not just as a fair but as a global phenomenon.
It’s a place where design transcends the boundaries of imagination, where new technologies like RealityMAX offer exciting possibilities for brands and designers.
With each edition, the Salone continues to showcase the best in design, drawing a global audience to Milan, the city that has become synonymous with the pinnacle of design excellence.
Whether for industry professionals or design enthusiasts, the Salone del Mobile remains an essential event, marking the ever-evolving design landscape and its endless possibilities.
If you’re interested in quickly creating AR versions of your top items that you can use during Salone del Mobile to engage visitors and stakeholders, we encourage you to get in touch via our live chat.
See you in Milan!