For nearly five decades, Magis has pushed the boundaries of contemporary Italian design.
Founded in 1976 by Eugenio Perazza in Motta di Livenza, the brand has grown into an international design laboratory known for its playful spirit, cutting-edge materials, and collaborations with design luminaries like Jasper Morrison, Konstantin Grcic, Marc Newson, Philippe Starck, and Thomas Heatherwick.
Today, RealityMAX makes some of Magis’s most iconic pieces available to architects and interior designers worldwide, ready to be integrated into real projects and client presentations.
Why Magis belongs in RealityMAX
Design classics & modern icons
Take the adjustable Bombo stool by Stefano Giovannoni: an industrial-design breakthrough in height-adjustable seating, now a beloved classic. Or the iconic Chair_One by Konstantin Grcic, a visually striking chair in die‑cast aluminum that’s now exhibited in global design museums.
Playfully innovative & material‑driven
Magis excels in reimagining materials, especially moldable plastics and metals, blending “classical shapes” with vibrant, weather-resistant finishes ideal for indoor and outdoor use.
Family‑driven craftsmanship & sustainable vision
Proudly maintaining Italian production, often with local manufacturing partners, Magis emphasizes quality, durability, and eco-conscious initiatives, such as FSC-certified woods and experimental recyclable plastics.
Magis + RealityMAX = Inspiration in every scene
By hosting Magis in our object library, we’re offering architects, interior designers, and visual storytellers the chance to seamlessly weave these design icons into their scenes, be it a sunlit terrace with the Folding Air Chair, a sleek office nook featuring the Chair_One, or a playful children’s environment showcasing items from the “Me Too” collection.
These pieces transition effortlessly from concept to photorealistic presentation, helping creatives pitch compelling, brand‑rich environments to their clients.
At RealityMAX:
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Seamless integration makes for real projects: File formats and parametric features let users adapt finishes, scale, and context to match each client’s unique vision.
- Real-world usage drives sales: As designs appear in numerous client‑approved renders and proposals, brands benefit from a vast, professional exposure in real commissions.
Showcasing Magis in action
Imagining an urban loft furnished with Magis classics, or a boutique café styled around their outdoor pieces, and turning these into sharp, client-facing visuals is exactly where RealityMAX shines.
Designers can adapt finishes and settings, then pitch immersive, brand-integrated experiences that bring Magis to life.
Curious how your brand can be seen by hundreds of thousands of architects and designers worldwide?
Let’s start a conversation.