Founded in 1950 by Willi & Erika Fehlbaum in Switzerland, Vitra began by crafting shopfitting cases before shifting focus to furniture design after licensing iconic Eames pieces in Europe in the 1950s.
Today, it is a globally respected, family‑owned brand renowned for its original and contemporary collections, its architectural landmark campus, and deep collaborations with leading designers.
Why Vitra belongs in RealityMAX
Timeless classics & material innovation
From Charles and Ray Eames’s molded‑plastic seats (produced by Vitra in Europe since 1957) to Verner Panton’s groundbreaking, single‑piece Panton Chair—which pioneered plastic cantilever seating—Vitra blends sculptural boldness with industrial ingenuity.
Commitment to durability & craftsmanship
Vitra products endure through meticulous engineering and quality materials, while its campus—housing works by Gehry, Hadid, and Herzog & de Meuron—reinforces its design‑first legacy.
Living design heritage
With a permanent collection of thousands of historic icons at the Vitra Design Museum, the brand actively preserves and contextualizes modern design history.
Vitra + RealityMAX = Design in Context
By including Vitra’s iconic models in our object library, RealityMAX offers architects and interior designers the tools to bring these timeless pieces into real-world visualizations, blending modern classics with contemporary aesthetics:
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Seamless integration for real projects
Our platform supports parametric adjustments—materials, scale, finishes—enabling precise alignment with client visions and spaces.
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Empowering storytelling in presentations
Embedding a Vitra Panton chair in a sunlit lounge or staging an office with Eames seats gives pitches a strong visual narrative and recognized design pedigree.
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Brand exposure through usage
As these models appear in countless client previews—boards, proposals, and renderings—Vitra gains organic visibility among a global community of professionals.
Bring Vitra to life in your scenes
Whether it’s a cozy residential nook with Eames armchairs, a vibrant cafeteria lined with Panton multiples, or a stylish workspace featuring the Miniatures collection, RealityMAX delivers photorealistic fidelity and creative flexibility to elevate your pitch.
Ready to see your brand featured alongside icons like Vitra and show your products to 100,000s of professionals in real projects too? Get in touch!